Many service providers have not learned to unleash their inherent rainmaking power. They work hard to develop business, but never seem to convert their hard work into the level of business they deserve. While there are a number of sales and marketing tools to help the potential rainmaker, a business networking group is one of the most powerful. A unique business networking group, on the other hand, can be THE MOST POWERFUL TOOL available to an ambitious service provider.
A Unique Business Networking Group is All about Sharing Ideas, Contacts, and Business Referrals
Unlike the vast number of ordinary networking groups available to you as a service provider, J.B. Brocato teaches you how to create a UNIQUE business networking group in his new eBook, A SERVICE PROVIDER'S GUIDE TO STARTING A UNIQUE BUSINESS NETWORKING GROUP. Uniqueness is critical to your group because it is based on creating a highly efficient group comprised of members with whom you build unique relationships. The uniqueness of the relationships among group members helps those relationships solidify and prosper over time. Unique relationships are much more difficult to walk away from, and are difficult, if not impossible, to replace. These extraordinary relationships among group members combined with a highly efficient organizational structure will help you exponentially increase your value to your firm or company, thus increasing the likelihood of putting more money in your pocket!
When you start a unique business networking group,
something profound happens.
Here is what you could be learning just minutes from now in this critically important book for service providers who want to increase their ability to make more money:
- The inherent value of a business networking group.
- How to develop unique relationships among group members.
- How to build multiple sales teams dedicated to your success.
- How to create the right group for you.
- How to avoid the inefficiencies of operating a business networking group.
- The benefits of a face-to-face networking group.
- Why business networking groups work for every level of service provider.
- Objective goals for your networking group.
- How to select members for your business networking group, including objective membership criteria.
- How to conduct meetings of your group, including specific agenda items.
- How to measure the results of your networking group.
- How to keep members accountable.
- How to use your group to maximize business opportunities for all members.
- And So Much More!
Success in developing business as a service
provider is not an accident.
There are reliable, logical and realistic pathways
for achieving the success you desire!
J.B. Brocato has developed simple, effective and strategic solutions to the challenges that will inevitably face you as you embark on your journey to your personal business development goals as a service provider. He teaches you how to have the confidence that you do not have to settle for the infrastructures of existing business networking groups, whether online or otherwise. He teaches you how to start a networking group and make it as unique and powerful as you want it to be to provide value to you and the other members of the group. He gives you meaningful insight into how networking groups work and what makes them either successful or subject to failure. He teaches you, step-by-step, how to start and run a successful business networking group, starting RIGHT NOW!
WHAT YOU WILL FIND INSIDE A SERVICE PROVIDER'S GUIDE TO STARTING A UNIQUE BUSINESS NETWORKING GROUP:
A DEEPER UNDERSTANDING OF
BUSINESS NETWORKING GROUPS
Take an honest assessment of where you are in your career right now! Are you satisfied with where you're at or do you want more success? Have you achieved your business development goals as a service provider? If you are not satisfied with where you're at and want more success and have not achieved your goals, then read on.
Business networking groups have significant inherent value. They provide a forum and community within which service providers can share ideas, contacts, and business referrals. Unlike other forms of networking, business networking groups allow for efficiencies not practicable with other networking opportunities. For example, with a unique, well-run networking group, a service provider can build multiple sales teams - within the group - which are out in the marketplace constantly looking for opportunities to grow YOUR business. In A SERVICE PROVIDER'S GUIDE TO STARTING A UNIQUE BUSINESS NETWORKING GROUP learn to build these multiple sales teams, and learn how to further broaden this personal sales force by leveraging the other group members' colleagues.
Before you start or join a business networking group, there are certain essential preliminary thoughts on starting your own group. These thoughts are covered by J.B. Brocato in detail in A SERVICE PROVIDER'S GUIDE TO A STARTING UNIQUE BUSINESS NETWORKING GROUP. You will learn how to create the right group for YOU. Learn how to focus on creating business opportunities for yourself and the other group members, and how to avoid the many inefficiencies presented by existing networking groups and other networking opportunities.
As a service provider, you already know many other service providers who would be valuable, if not critical, to the success of a new group you could start TODAY. The commonality and alignment of your respective interests is the glue that can grow your business networking group into a long-term, irreplaceable source of new business leads. Learn how to tap into this commonality of interest among service providers and generate more and more business contacts and referrals from the personal network of all group members.
J.B. Brocato postulates that face-to-face networking groups can be the most valuable form of networking opportunity for the service provider. He discusses the benefits of face-to-face networking groups and teaches you how to develop close personal relationships with group members, fostering a spirit of cooperation and trust. The ability to create and grow a networking group based on such cooperation and trust will give you an edge over other groups and your competition in the marketplace.
Whether you are a novice in your field or a seasoned professional, J.B. Brocato can teach you how to start a business networking group that yields results for you. Nothing beats bringing more revenue into your firm to exponentially increase your value to that firm. Service providers of every level can increase their value, thus increasing the likelihood of putting more money into their pockets.
If you have ever been a member of a business networking group, you know there are many inefficiencies that can lead to disorganization and discontent among members. J.B. Brocato helps you to avoid these group-killers. Learn how to recognize and deal with the inherent inefficiencies that can plague a networking group into oblivion. Start a group today that will reduce the risk of failure from poor organization, poor leadership or personality conflicts among members.
ABOUT THE AUTHOR
J.B. Brocato is the Chairman of the Executive Committee & Chief Marketing Officer of Pedersen & Houpt, a prominent Chicago law firm. He graduated Summa Cum Laude from Loyola University Chicago, where he studied Economics. Mr. Brocato received his law degree from Northwestern University School of Law and served as an editor of the Northwestern University Law Review. In addition to his career in law, Mr. Brocato is a musician and the Founder & CEO of Intense Ventures, Inc., an entrepreneurial company involved in strategic marketing, music management, and publishing. He is also on the Board of Directors of the Better Business Bureau of Chicago and Northern Illinois, Inc., a Member of the American Heart Association Illinois Advocacy Committee, and a licensed Illinois Real Estate Broker. Mr. Brocato resides with his wife and four children in Hinsdale, Illinois.
MORE OF WHAT YOU WILL FIND INSIDE A SERVICE PROVIDER'S GUIDE TO STARTING A UNIQUE BUSINESS NETWORKING GROUP:
THE NUTS AND BOLTS OF STARTING A BUSINESS NETWORKING GROUP
It is imperative to have clear goals for your business networking group. Many networking groups have an overall general goal of "helping each other get more business." But such a general articulation of the goal for a networking group ignores the true hidden value of a unique, well-run business networking group. In A SERVICE PROVIDER'S GUIDE TO STARTING A UNIQUE BUSINESS NETWORKING GROUP, J.B. Brocato gets you to formalize very specific goals for your new group, including the exponential expansion of quality business contacts, enhanced sales and marketing skills, the creation of a trusted circle of friends, and the provision of networking opportunities for groups members' clients.
Intimately tied to the goals of the group itself are your personal goals in starting and participating in a business networking group. Do not fall into the trap of thinking that the goals for your business development efforts are limited to the group itself. Learn how to formulate and articulate your own personal goals. Such personal goals include providing value to each group member, learning from the wisdom of other group members, creating a business infrastructure to better serve your clients, and becoming a better service provider.
The selection of your group's members is critical to its success. Oftentimes, members are admitted to a networking group without any formality, and are not vetted properly, which decreases the potential for the group to have the very best members. J.B. Brocato leads you through the process of determining the preferred size of your group, admitting members based on very specific membership criteria, and identifying and recruiting the very best members. Learn this process and employ J.B.'s criteria to maximize the chance of selecting the right members and putting your group on a path toward long-term success for everyone.
In A SERVICE PROVIDER'S GUIDE TO STARTING A UNIQUE BUSINESS NETWORKING GROUP, you will also learn about where to hold your meetings, how often to hold them and for how long, as well as the specific agenda items for your meetings. J.B. Brocato takes the guesswork out of these crucial logistical considerations of running a business networking group.
Once you start your group, you will need to measure results and keep members accountable. Learn how to do so in A SERVICE PROVIDER'S GUIDE TO STARTING A UNIQUE BUSINESS NETWORKING GROUP. You will learn about the importance of spreadsheets and how to create and maintain them. By recording attendance at meetings and tracking members' personal originations and growth of their personal networks, you will have the data you need to determine the effectiveness of your group and the contributions of each member.
By keeping members accountable, your will enhance the incentive for group members to contribute. They will be more motivated to remain engaged and will have a greater level of confidence that all other members are also so engaged. Buy A SERVICE PROVIDER'S GUIDE TO STARTING A UNIQUE BUSINESS NETWORKING GROUP and learn about ways to keep members accountable for their membership in your new group.
EVEN MORE OF WHAT YOU WILL FIND INSIDE A SERVICE PROVIDER'S GUIDE TO STARTING A UNIQUE BUSINESS NETWORKING GROUP:
MAXIMIZE THE RESULTS FROM YOUR BUSINESS NETWORKING GROUP
Once your business networking group is up and running, you will want to maximize the results from it. J.B. Brocato teaches you how to use the platform of your group and the unique infrastructure you have created to exponentially increase the value of the group for all members.
The desire to host group events are commonplace in the world of networking groups; however, such desire is typically on an ad hoc basis with little, if any, strategic vision for effectively planning and hosting such events. There are many ways to use group events to generate more business, including mixers with business contacts, annual dinners, member social outings, strategic presentations to clients and other social interaction in the marketplace. Learn how to organize these events and use the power of your group to provide more value to everyone.
Networking groups sometimes fail, but there is no reason why your group should fail. But to insure success, you need to be able to recognize and address the common pitfalls of networking groups. In A SERVICE PROVIDER'S GUIDE TO STARTING A UNIQUE BUSINESS NETWORKING GROUP, you will learn them. Time commitment issues, a drop in member enthusiasm, and personality issues among members are just some of the pitfalls that you will learn about and be able to address properly in the event these pitfalls interfere with the goals of your group.
The ability to leverage the networks of the various group members is essential to success. You will learn about the type of networks which are part of every member's world and how to tap into them for your business development purposes. Oftentimes, many of these networks are overlooked and ignored because people become distracted with other - more obvious - targets of business development efforts. But after reading A SERVICE PROVIDER'S GUIDE TO STARTING A UNIQUE BUSINESS NETWORKING GROUP, you will have these other networks at your fingertips, ready for use to grow your business.
J.B. Brocato wraps up A SERVICE PROVIDER'S GUIDE TO STARTING A UNIQUE BUSINESS NETWORKING GROUP by explaining the true value of developing unique relationships among group members. Unique relationships are by definition irreplaceable. They afford you the most powerful type of business relationship with each member, which relationship will move you past the cordial setting of a business networking group, to an atmosphere of true concern by each member for the success of every other member. Learn how to treat group members like your own clients, and build loyalty and trust which will last a lifetime!
LISTEN TO A PERSONAL MESSAGE FROM
J.B. BROCATO
Let J.B. Brocato show you have to tap into your ability to steer the course of your career and to use a unique business networking group to maximize your ability to generate more originations. Go confidently in the direction of your professional and financial ambitions and create value for your firm, thus increasing the likelihood of putting more money into your pocket! |
HEAR WHAT SUCCESSFUL SERVICE PROVIDERS ARE SAYING ABOUT A SERVICE PROVIDER'S GUIDE TO STARTING A UNIQUE BUSINESS NETWORKING GROUP
"Every service provider should read this book! It has everything you need to know about starting or participating in a face-to-face networking group. As a professional services marketing consultant, I see first hand how service providers struggle to make networking groups work for them. After one or two attempts, they write it off. Networking groups can work. J.B.'s first hand knowledge and honest, direct style will show service professionals how to significantly increase their business through networking groups."
Sarah Johnson
Director of Consulting Services, PDI Global
"J.B.'s approach to building unique relationships is a business development breakthrough. In this book, he teaches you how to both build those relationships generally in business as a service provider, and within your networking group. By nurturing these unique relationships within your group, each member becomes genuinely motivated to help every other member succeed. As a result, everyone's chances for originating new business increases exponentially."
Marie Heinrichs
Senior Vice President, DeWitt Stern Insurance and Risk Advisory
"Wow, where was this book twenty years ago? This is a must read for the professional services provider whether you have been in the industry for many years or are just embarking on your career. This book is a concise and accurately written portrayal of the benefits and challenges of a business networking group. I am excited to be able to offer younger professionals in my firm this book as a tool for their future growth. Business networking groups are an important part of many business development plans and are often less effective than anticipated. Finally someone that “gets it” has written the guide to getting it right."
Brian P. Sullivan, C.P.A.
Partner, Mueller & Company, LLP
"Finally! J.B. Brocato has provided a roadmap, nuts and bolts, and secrets to business expansion through creative networking. While every service provider desires to grow and succeed, they often do not know how to formally develop and utilize a network of personal cheerleaders. If you are looking to build a lasting, fruitful network that will take sales and marketing to a higher level based on your unique characteristics and personal goals, then this is the book for you."
Cindy K. Andrews, Ph.D.
Senior Director, DecisionQuest
"J.B. Brocato demystifies the process of starting a successful business networking group. Read this book and learn how to take the inefficiencies out of running a networking group, leverage the individual networks of all group members, and grow your client list! No matter if you are just starting out in your career or have been providing great service for many years, this book can help you bring in more business than ever before."
Robert Bernstein
Partner, Laner Muchin
"In A Service Provider's Guide to Starting Unique Business Networking Group, J.B. Brocato captures the essence of the art of networking—the heart and soul of a service provider's business development efforts. Read this book and learn how to greatly increase your personal network of referral sources and business leads, and get more introductions to potential clients. J.B.'s approach can help you leverage—and thus maximize—your networking efforts."
Dan Tausk
Senior Vice President,
Mid-America Real Estate Group
"Everyone in a professional organization needs to improve their talents at “making rain” but often the individual doesn’t know where or how to devote his or her time. A networking group is one of the tools a person can use to get out in the community and shake the trees. Mr. Brocato’s book provides an incredibly detailed process in how to build a group that will provide a windfall of opportunities. I know of no other book that is as informative or as helpful in accomplishing the goal of creating a unique business networking group."
Russ Romanelli
Managing Partner, Wolf Financial Group
"Very well written! This book is an insightful look into the strategy of networking that will optimize your time and efforts, and provide maximum benefit for not only you but your networking circle. J.B. offers poignant advice for business networking at a time when everyone recognizes the importance of networking, but few know how to do it effectively."
Shari Haefner
National Accounts Manager, Fidelity National Title
“A thorough exploration of A Service Provider’s Guide to Starting a Unique Business Networking Group should be a prerequisite to any networking group start-up. J.B. serves up the critical considerations for answering the who, what, where, when, why and how of founding a networking group in any venue. He deftly weaves concepts, templates, tips and real-life scenarios into an accessible guide through the process from start to finish. This must-read reveals why some groups fizzle and others soar!”
Linda Saran
Executive Leadership Coach
Commercial Real Estate Broker
"As a service provider in the commercial real estate brokerage industry, reading J.B. Brocato’s A Service Provider's Guide to Starting a Unique Business Networking Group truly opened my eyes to understanding the critical values and importance of a Networking Group. I quickly realized the various networking groups I have been involved with over the years have mostly been unproductive or have produced limited new business connections and opportunities. This Guide clearly provides all the necessary tools and information you need to start your own unique Networking Group that will result in making the right connections, which in today’s ultra competitive environment is crucial if you want to keep your competitors in your rear view mirror."
Tim Hart
Corporate Managing Director
Studley, Inc.
"J.B.'s book provides valuable insight into the nuts and bolts of developing unique business relationships. As he explains, it is important as ever to focus on maintaining mutually beneficial relationships based on trust and distinct expertise."
John Salvino, CFP®
Financial Planner
"J.B. Brocato's book not only reaffirms how important it is—whatever service you provide—to build and nurture business relationships, but it provides a step-by-step way to develop unique relationships with other professionals through your own networking group. Service providers aspiring to increase their business should read this book. It will assure growth and consistent productivity!"
Anthony N. Matas
Realtor Associate, Coldwell Banker Residential Brokerage
"Quality! Quality! Quality! That’s what matters in purposefully building a network. J.B. Brocato focuses on the quality individuals and keys to surrounding yourself with the people that will contribute to success, both yours and theirs."
Craig R. Milkint
Vice President, Relationship Manager, PNC Wealth Management
"This book offers service providers a sure-fire way to increase their business originations. J.B. Brocato covers all aspects of starting and running a business networking group. Networking is absolutely vital to remaining competitive in today's market. Capture the power of networking by starting your own networking group with the help of this book. Take your group to a whole new level by applying J.B.'s approach of building unique relationships to all group members. A must-read for ambitious service providers!"
Howard Mock
Executive Vice President, Expansion Funding Partners, LLC |
